Mi Perro Feliz was the first brand of its kind in its state, launching a pioneering concept in pet care and products. At the beginning, few believed in the project, but over several years, we built its presence from the ground up, establishing it as a trusted brand. Today, similar businesses have entered the market, proving the impact of those early efforts.
I led a comprehensive brand development, including a logo redesign, corporate stationery, and a consistent graphic line that unified all communications. I also produced printed advertising materials, managed multiple social media platforms, and designed and launched a website to strengthen the brand’s digital presence. Through this long-term collaboration, Mi Perro Feliz achieved a cohesive, engaging, and recognizable identity that positioned it as a market leader.