The Cervical Cancer Health Program was developed as a public health campaign for the Ministry of Health of Baja California, targeting the entire female population of the state, with a primary focus on lower-middle-income women. The goal was to raise awareness about disease detection and prevention through clear and engaging visual communication.
I created a comprehensive advertising campaign, designing a variety of printed materials, including flyers, brochures, banners, t-shirts, and support materials for medical teams who delivered informative talks. Additionally, I developed the illustrations for a broadcast campaign, including an animated commercial for radio, TV, and YouTube, which brought the campaign’s message to life through engaging visuals while the animation was executed by a collaborator. These efforts helped the program reach its audience effectively and support the prevention of cervical cancer.